For independent retailers, every inventory dollar matters. Whether running a single storefront or managing multiple locations and eCommerce channels, making informed buying decisions is critical to your success and survival.

But how do you strike the right balance between historical performance, future trends, creative vision, and cash flow?

That’s where Open-to-Buy (OTB) planning comes in.

In this exclusive webinar, we’ll take a deep dive into how small to medium-sized retailers can leverage OTB as a budgeting tool and as a strategic framework to compete with big-box retailers. We’ll walk through how OTB blends sales forecasting, merchandise planning, and storytelling into one cohesive process, helping you buy with more confidence and less guesswork.

Key takeaways you’ll learn:

• Beyond the math: How to use OTB as more than just a formula—think of it as your strategic inventory roadmap
• The storytelling connection: How planning connects to product design, merchandising themes, and even marketing campaigns
• Marrying the past and future: How to analyze historical performance while accounting for trend forecasting and new ideas
• Managing moving parts: Tips for aligning teams, vendors, and internal processes around your OTB plan

Plus Much More!

You’ll walk away with a new understanding of how Open-to-Buy planning can structure your creative process, reduce risk, and help you make proactive, profitable decisions.

Who should attend?

Buyers, planners, inventory managers, owners, and anyone who wants to manage their inventory investment better, especially if you’re juggling brick-and-mortar locations, eCommerce, or vendor-managed inventory.

Whether you’re just starting or refining an existing process, this webinar will show you how OTB planning gives you the agility to compete—and the insights to grow.